Monica Dube-Sekhwela

Marketing & Growth
Written By The Hidden 10

Business Growth & Strategic Marketing Consultant | Botswana & Pan-African Markets

Primary Category: Marketing & Growth
Secondary Categories: Strategic Marketing, Cross-Border Expansion, Go-To-Market Strategy
Geography: Southern Africa | Pan-African
Engagement Type: Strategic Consultant | Fractional Chief Marketing Officer (CMO) | Growth Advisor

About

Monica Dube-Sekhwela is a strategic marketing and business growth consultant supporting African founders - particularly women-led businesses - who are scaling across borders and navigating pan-African expansion. Her work focuses on building commercially sound growth strategies that align marketing, operations, and market entry across African territories.

With deep operational knowledge of Botswana and Southern African markets, Monica advises B2B and B2C founders expanding through AfCFTA opportunities, direct-to-consumer growth, and regional market entry. She brings a structured, systems-driven approach to growth through her proprietary GLIDE Framework, ensuring founders move beyond tactics into sustainable, strategic execution.

She operates primarily in fractional and advisory capacities, supporting founders through focused sprints and longer-term retainers.

Who She Helps

Monica works with founders and leadership teams who:

  • Are revenue-generating ($50K+ annually) or have committed funding

  • Are expanding cross-border within Africa or entering new regional markets

  • Have clear 6–18 month growth objectives and decision-making authority

  • Are ready to invest in strategic marketing, not just execution

  • Need structured guidance to scale sustainably across markets

Areas of Expertise

  • Strategic Marketing & Growth Planning

  • Cross-Border & Pan-African Market Expansion

  • Go-To-Market Strategy

  • Fractional CMO Advisory

  • AfCFTA-Aligned Growth Strategy

  • Operational Readiness for Scale

  • Systems-Led Business Growth

Education & Credentials

  • Bachelor's in Business Management (Honours)

    University of Derby 

  • Executive Master's in Entrepreneurship

    University of Botswana 

  • Ongoing certifications in Operations and Blockchain Technology

    European Business Institute of Luxembourg

  • Tony Elumelu Foundation Fellow

How You Engage

You may request a warm introduction to Monica for:

  • Strategic marketing and growth advisory

  • Cross-border expansion planning within Africa

  • Fractional CMO support for scaling businesses

  • Market entry strategy for Southern African regions

Request Introduction
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